If selling a single product or making single offers, you must learn to design a robust sales-generating page. How to design sales-generating landing pages, also called online sales letters, sales pages, or micro-sites, defined as single-page websites for selling only one product: typically product suited for e-commerce, so that customers directly order it using credit cards or PayPal, from the page. With a sales page, we can sell a $15 e-book on making money by writing, publishing, and selling PDF e-books. This page was very effective, getting a 32% conversion when traffic is driven to it from the subscriber list. For every three people who click onto the page, one purchases the book.
What is a Sketch-Video?
The page for an e-book contains a frame from a short sketch-video linking out to the video. This whiteboard video is a narration with a visual presentation of an animation rather than videography. Both landing page and emails used to drive traffic to it, use Mark Ford’s copywriting techniques, called “the power of one”. Our copy focuses on a single clearly expressed idea, with enough proofs. The simple idea promo is: Selling an e-book online is Easy! This is clearly stated in the headline and landing page lead. These are followed by points supporting claims that e-books are easily sold on the web.
In landing pages, build early credibility, from first screen as customers are sceptical of all advertising. With spam proliferation and shady operators, they’re very suspicious of anything read online. The landing page copy must overcome such doubts. Ensure one or more credibility builders clearly displayed on the first screen any visitor sees. In the banner at the top of the page, use your logo and company name if already well-known. Under the banner, put 2-3 strong testimonials above the headline on the first screen. Consider putting in a credibility pre-head which is a line of copy coming before a headline. Sum up in one captivating sentence or phrase, a key seller credibility mark.
Testimonials build credibility and overcome scepticism, along with white papers and case studies posted on the website. Having invited customers to a live event, request their willingness to provide a brief video-recorded testimonial. Get a professional videographer to tape it, secure a signed release from the customer, and post testimonials as streaming video, on your website. Require customers to click a button for hearing the testimonial, rather than the video playing automatically if visitors click on the page. For written testimonials, customers may suggest that you post the draft and run it, for approval. Insist on them giving their honest opinion of the product in their words rather than you doing it. The reason being more specific, authentic, with details than your biased version.
Domain Pages are Important
Pick short domain names that are easy to remember. Each of the sales pages need to have their unique domain name, enabling promotion of online offers, in print, and during webinars and seminars, as you would be able to recall the simple domain names from memory.