We all get ideas for a cool app for a small business from time to time. And while it’s important for the idea to be sustainable in terms of demand and scalability, what’s even more important than a brilliant idea is the execution.
Starting a business from the ground up is no easy task, and what makes it even more daunting are the statistics: 50% of the startups fail within 5 years of launching. But don’t let the odds scare you because in the entrepreneurial playground, even the failures count as successes.
If you have what it takes to be an entrepreneur, this the blueprint you will have to follow in order to hit the ground running on your business idea.
Make a Business Plan
If your goal is to get investment for your startup, you need to have a concrete manifestation of your idea in the form of a business plan.
In simple terms, a business plan is the road map you will follow to make your startup a success and should include strategies you are going to implement for at least the next three years.
Let’s face it, if you’re planning to start a company, you will need capital for it. We can’t tell you how much you’ll need to cover your startup cost as the number can vary from industry to industry, but a small business with no real assets or inventory can require as little as $10,000 to set up.
If you’re looking for investment from a VC firm or angel investors, you’ll have to pitch your idea and may also need to hand out your business plan copies for the investors to read before they make up their minds.
Building a Website
Whether your business is virtual or physical, it will need a website to generate leads and build brand awareness. The cost of having a website for a functional app should be included in your startup cost before you seek funding.
You can also use other social media platforms like Twitter, Instagram, Facebook, and LinkedIn to promote your business. What’s important is that you understand your customers’ demographics and find out which platform they use.
Even if this is your first venture, you need to understand the ins and outs of running a business before you start.
Of course, there is no amount of preparation or planning that will prepare you for the unexpected challenges that lay ahead, but doing your basic homework on how to market your products or services can help you start on the right foot.
There’s a lot that goes into successful digital marketing and understanding technical terms such as SEO, SEM, affiliate marketing, PPC and more can equip you with the skills you need to build your customer base.